Privacy Policy

Last updated: December 7, 2025

NativeIQ (“we”, “our”, or “us”) is committed to protecting your privacy.

This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data.

By creating an account on the NativeIQ mobile application (“App”) or using our website at nativeiq.app, you agree to the terms outlined below.

1. Information We Collect

1.1 Information You Provide to Us

When you create an account or use the App, you may provide:

• Name

Used to personalize your experience.

• Email Address

Used for account creation, login, customer support, and important notifications such as service changes.

• ZIP Code or Location

Used to display native plants relevant to your geographic area.

We do not collect payment information at this time.


1.2 Automatically Collected Information

NativeIQ may collect the following non-personal, technical information:

  • Device type (e.g., iPhone, Android)

  • Operating system version

  • App version

  • Usage events (e.g., which screens are viewed)

  • Crash reports and diagnostics

This information helps us maintain performance and troubleshoot issues.
Crash logs are provided by Apple or Google depending on your device settings.


1.3 Optional Analytics

If we add analytics tools such as Firebase Analytics, Mixpanel, or similar, we will update this Privacy Policy accordingly.
Currently, we do not use advertising networks or behavioral tracking tools inside the App.

2. How We Use Your Information

We use the information we collect to:

  • Create and manage your user account

  • Show you native plants specific to your ZIP code

  • Improve the accuracy and reliability of the App

  • Respond to support requests

  • Communicate important updates, changes, or security alerts

  • Monitor usage trends and improve app performance

We do not sell or rent your personal information to third parties.

3. How We Store and Protect Your Information

Your information may be stored in secure third-party services such as:

  • Firebase Authentication (for login)

  • Firestore Database (for user profile information)

  • Apple or Google cloud infrastructure (via their services)

We take industry-standard security measures to protect your information, including encryption in transit and secure access controls.

You are responsible for keeping your password confidential.

4. Sharing of Information

We only share your data in limited circumstances:

4.1 Service Providers

We may use trusted third parties to help operate the App (e.g., authentication, database hosting, crash reporting). They process your data only on our behalf.

4.2 Legal Requirements

We may disclose information if required to comply with legal obligations or protect the rights and safety of users.

We do not share your information with advertisers or data brokers.

5. Your Choices and Rights

5.1 Access and Correction

You may update your name, email, and ZIP code within your account settings (if available) or by contacting us.

5.2 Account Deletion

You may request deletion of your account and associated information at any time by contacting us at:

support@nativeiq.app

Deletion requests are processed within 30 days.

5.3 Opting Out of Communications

You can unsubscribe from non-essential emails via an unsubscribe link or by contacting support.

We may still send important account or service-related messages.

6. Children's Privacy

NativeIQ is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe such data has been collected, contact us and we will delete it promptly.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the “Last Updated” date above.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us:

Hoophouse Ventures LLC
Email: jemima@hoophouseventures.com