Effective Date: 1 January 2026
NativeIQ (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you use the NativeIQ mobile application (the “App”).
1. Information We Collect
We may collect the following types of information:
a. Personal Information
- Name
- Email address
- Account login details (if you create an account)
b. Usage Data
- App interactions and features used
- Device type, operating system, and app version
- Crash logs and performance data
c. Location Data (Optional)
- Approximate location (if you grant permission) to provide region-specific plant recommendations
d. User Content
- Photos or data you upload (e.g., plant identification images, saved plants, notes)
2. How We Use Your Information
We use your information to:
- Provide and improve app functionality
- Identify plants and deliver relevant results
- Personalize your experience (e.g., native plant suggestions)
- Communicate updates, support responses, or important notices
- Monitor and improve app performance and reliability
3. Sharing of Information
We do not sell your personal information.
We may share data only in the following cases:
- With service providers (e.g., hosting, analytics, plant identification APIs) strictly to operate the app
- If required by law or to protect rights and safety
- In connection with a business transfer (e.g., merger or acquisition)
4. Third-Party Services
The App may use third-party services that collect information, such as:
- Analytics providers (e.g., Firebase, Google Analytics)
- Cloud storage providers
- Plant identification APIs
These services have their own privacy policies governing how they use your data.
5. Data Retention
We retain your information only as long as necessary to:
- Provide the app services
- Comply with legal obligations
- Resolve disputes and enforce agreements
You may request deletion of your data at any time (see Section 7).
6. Data Security
We implement reasonable technical and organizational measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Withdraw consent for certain data uses
To exercise these rights, contact us at:
jemima@hoophouseventures.com
8. Children’s Privacy
NativeIQ is not intended for children under 13. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted with an updated “Effective Date.”
10. Contact Us
If you have any questions about this Privacy Policy, please contact:
Hoophouse Ventures
Email: jemima@hoophouseventures.com
Website: www.hoophouseventures.com